research
Real world research
Get the latest insights from regional shoppers to help guide your retail strategy.
A Retailer’s Guide to 2025
Find out how 12,015 shoppers responded to retail’s most interesting conundrums in our largest shopping survey yet.Designed to guide you through whatever retail challenges 2025 throws at you.
Tabby Benchmarks
Let's say your store's conversion rate is 3% – is that good? How does that compare to other stores in your category? That part has always been a bit tricky. That changes with Tabby Benchmarks.Now you can compare your ecommerce metrics to +3,500 stores like yours in the Middle East. Find out what good performance looks like in average order values, return on ad spend, conversion rates and more.
Myth-busting BNPL
Critics often argue that BNPL services promote irresponsible spending habits by making it easier for consumers to indulge in impulse discretionary purchases. It's a coherent concern, but is it true?We've combined Tabby's BNPL spending data with an extensive qualitative study of over 2,500 Tabby shoppers to try and find out.
The Ultimate Middle East Shopping Survey 2024
Now more than ever, shoppers demand the perfect purchasing journey, so it's crucial to understand why customers buy what they buy. This report dives into the data and shares learnings about consumer shopping behaviour in the Middle East. Is the retail landscape shifting as we move into a new year? Or is 2024 going to be business as usual?
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Tabby FZ-LLC, In5 Tech, Dubai Internet City