In the 2026 edition of the Ultimate Middle East Shopping Survey, more than 20,000 shoppers reveal their expectations of a good shopping experience. From discovery and payments, to using AI and financial confidence. 

See how 20,999 shoppers across the UAE and Saudi Arabia discover, decide and pay in 2026, backed by our largest shopping survey yet.

Shopping has changed. Here's the proof.

The 2026 edition maps the full arc of the modern purchase journey across the UAE and Saudi Arabia — from discovery to conversion to walk-away. Built on the largest sample in the report's history, this is regional retail intelligence you can act on.

What today's shopper actually wants

While only 30% trusts AI today, it is clear that AI tools within shopping will become a standard in the years to come

Use AI to help decide what to buy

Flexible payments are more of a requirement for shoppers than they are a differentiator.

Would avoid retailers without flexible payments

Even if you sell offline, having a strong online presence is key to getting in touch with your audience.

Know what they want before entering a store

What stands out

The survey was conducted at the end of 2025 across Saudi Arabia and UAE, with respondents spanning different ages, income bands and nationalities.