Tabby puts money back in its placeTabby launches Tabby Cash, a free spending account with up to 3% cashback and free transfers, alongside a new brand identity
09 Jul 2026
Dubai, United Arab Emirates — July 13, 2026: Tabby today announced Tabby Cash, a fee-free alternative to a debit account with a cashback card and free money transfers. Over 150,000 people are already using Tabby Cash, with a full rollout across the UAE in the coming weeks. The launch comes alongside a new brand identity as Tabby moves beyond flexible payments into everyday money management.
Tabby Cash is the first product built on Tabby's Stored Value Facilities licence, granted by the Central Bank of the UAE. It is free to set up and charges no account or card fees. Tabby Cash Card earns 3% cashback on chosen categories and all international spend with Tabby Plus, or 1% without. All cardholders earn 3% until 1 November 2026 as a launch offer.
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From flexible payments to money app
More than 25 million consumers and 65,000 retailers across Saudi Arabia, the UAE and Kuwait use Tabby, and the company processes over $18 billion in annualised sales volume. Tabby built its reputation on flexible payments with no interest or fees. Now it is applying the same principles to everyday money management, where the costs of traditional financial products remain high.
For consumers, those costs can be significant. Credit cards in the UAE carry annual interest rates of 30 to 46%, with interest compounding on unpaid balances. Current accounts require minimum salaries and charge fees for falling below balance thresholds. Even sending money abroad can cost AED 75 or more before exchange-rate markups.
Tabby was built differently. With no branches or legacy systems to maintain, it passes that efficiency on through lower fees and more flexibility. Tabby Card brought flexible payments to daily spending with no compound interest. Tabby Cash is the next step, bringing that same approach to how people hold, send and spend their money, on a platform millions already use.
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We started Tabby because we believed money should be flexible enough to work around your life, not the other way around. That belief hasn't changed, but what we’re doing about it has. We're building a place where people have full control over their money, with the same clarity and flexibility they've come to expect from us.
Hosam ArabCEO and Co-Founder of Tabby
Reclaiming power over money
Tabby's new brand identity, like its products, is built around the same core idea, reclaiming power over money.
For too long, financial systems have worked for the institutions that built them, not the people using them. Runaway interest, fine print and limited access have left many feeling shut out of a system that wasn't setting them up for success.
Tabby is building a different kind of system—a complete money app to send, spend and save. One that's clear, flexible and puts people and businesses in control. What began as a better way to pay at checkout has grown into a financial system working the way it should have all along.
The new brand gives that mission a face, moving away from the cold, impersonal look that defines most of finance. Endless gradients, glossy 3D renders and generic illustration all blur into the same slick sheen. Tabby went the other way, toward warmth, character and craft.
A brand with boss energy
That power shift runs through every part of the identity, from voice and type to illustration, motion and photography. It comes together in the app, where most people experience Tabby every day, designed to make money feel less intimidating and more like a tool to command.
A voice with boss energy. Confident, clear and free of jargon. Tabby speaks to customers as peers who finally call the shots, never talking down, always putting them in charge.
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Custom typography. A bespoke typeface, firm but fair, like any good boss, and engineered to lead with equal confidence in both Arabic and Latin scripts.
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The Monions. Tabby's most distinctive asset and the hand-drawn face of the brand. The Monions personify money doing everyday things, sending, spending, earning and saving, turning abstract transactions into something characterful and unmistakably under your command.
Motion with a mind of its own. Inspired by the Monions, the motion system is organic and characterful, responding to people rather than distracting them and reinforcing who's really in control.
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Photography that commands the frame. Real customers and merchants, shot in natural settings across the region. Heroic, poised and self-assured, they command their money rather than feel intimidated by it.
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Most financial brands are built to look expensive. But it's mostly surface, with rarely an idea underneath. We didn't want to look expensive, we wanted to be on your side. That meant throwing out the gradients and glossy 3D icons and building something with actual character and meaning, a brand that treats people as the ones in charge.
Jugal ParyaniChief Marketing Officer at Tabby
The new identity goes live today across the Tabby app, website and channels, and will roll out across all product and marketing surfaces in the coming weeks. It becomes the foundation for Tabby's next chapter as it continues to expand across the region.
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About Tabby Cash
Over 150,000 people are already using Tabby Cash. It will be available to all UAE residents over 18 in the coming weeks. Residents can join the waitlist (https://tabby.ai/cash) to be notified. Key features include:
- Free to set up in minutes with no account or card fees.
- 3% cashback on chosen categories and all international spend with Tabby Plus, or 1% without. All members earn 3% until 1 November 2026 as a launch offer.
- Free unlimited local transfers, plus global transfers coming soon.
About Tabby
Tabby is a financial technology company that gives millions of people power over their money and flexibility in everyday spending. Over 65,000 global and local brands including SHEIN, Amazon, Adidas, IKEA, Jarir, Samsung and noon use Tabby's technology to accelerate growth and gain loyal customers. Headquartered in Riyadh, Tabby serves Saudi Arabia, the UAE and Kuwait.
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