wego
CASE STUDY
Wego lands 84% new customers with Tabby Ads
84%
New customers acquired through Tabby Ads
31x
Return on ad spend
+14%
Higher AOV from Tabby Ads traffic
CompanyWego is a travel platform that helps people discover and book flights and hotels around the world.
HeadquartersUnited Arab Emirates, Singapore
IndustryTravel
SolutionsPay in 4, Ads
ChannelsOnline
A travel platform built for the Middle East
Founded in 2005, Wego helps travellers search, compare and book flights and hotels worldwide. In the Middle East, the platform has built a strong presence through a localised experience, including Arabic language support and regionally relevant travel options.
Wego originally launched as a travel comparison platform, before evolving into a broader booking experience where users can compare options and complete purchases more directly.
Reaching new customers in a high-value category
Travel is a high-consideration category, especially for flights, where order values tend to be significantly higher than in most ecommerce verticals. As Wego expanded across the GCC, the team wanted to test new acquisition channels that could bring in incremental demand, not just more traffic.
Tabby Ads gave Wego a way to reach shoppers already browsing in the Tabby app, at a moment when they were actively considering purchases.
“
Tabby Ads has been a great addition to our marketing mix. The performance has been strong, especially in the KSA market, and we’ve been able to acquire a large share of new customers through the channel.
Sourav DeyVP, Growth, Wego
Cleared for takeoff
Tabby Ads quickly became a meaningful acquisition channel for Wego, especially in the KSA market.
New customer growth
Between 73% and 84% of customers acquired through Tabby Ads were new to Wego, helping the team expand beyond existing traffic sources.
Between 73% and 84% of customers acquired through Tabby Ads were new to Wego, helping the team expand beyond existing traffic sources.
Higher-value bookings
Traffic from Tabby Ads delivered average order values between $395 and $415 per booking, around 14% higher than Wego’s broader booking mix.
Traffic from Tabby Ads delivered average order values between $395 and $415 per booking, around 14% higher than Wego’s broader booking mix.
Strong commercial performance
Across campaigns, Wego achieved a 31x return on ad spend, making Tabby Ads an efficient and scalable addition to its acquisition mix.
Across campaigns, Wego achieved a 31x return on ad spend, making Tabby Ads an efficient and scalable addition to its acquisition mix.
A channel that fits the category
Travel bookings are larger than most online purchases, which makes both discovery and payment experience more important.
Tabby Ads helps Wego reach customers at the point of intent, while Tabby’s payment experience supports higher-value purchases at checkout. Together, that gives Wego a channel that brings in new demand and a payment experience that helps that demand convert.
With strong early results, Tabby Ads is set to remain part of Wego’s growth mix as the business continues expanding across the region.
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