Trendyol fashions an 11% conversion increase

Trendyol, a fashion giant

Founded in 2010 in Türkiye, Trendyol has grown from a fashion and lifestyle ecommerce platform to a multi-category online marketplace serving over 40 million customers and more than 300,000 sellers. It offers a wide range of products from both Turkish and global brands.

In September 2023, Trendyol launched in the UAE, Saudi Arabia, Qatar, Oman, and Bahrain. The brand rapidly gained traction, becoming one of the most downloaded shopping apps in the region.

Finding a competitive edge

Trendyol's rise in the Middle East is due to its ability to maintain a competitive edge throughout its business. Its diverse product range offers the highest quality at the most affordable prices, and its private label, Trendyol Collection, is a regional best seller.

Trendyol also made strategic partnerships with major regional retailers and logistics providers. This ensures it can efficiently operate in the region, distribute its quality Turkish products and support local sellers.

“The region’s strong affinity with Turkish culture and the perceived quality of Turkish design and manufacturing have been a key factor driving demand. We excel in logistics efficiency and speed, and our unique product range gives us a competitive edge.”

Gül Kılıç

Head of Payments, EMEA at Trendyol Group

The opportunity

To meet their high launch targets, Trendyol identified a need to partner with a Buy Now, Pay Later (BNPL) provider to build trust and offer a flexible payment option to increase conversion rates at checkout.

The Solution

Trendyol identified Tabby's Pay-in-4 solution to allow customers to split their payments into four instalments, making purchases more affordable and attractive.

After the Tabby integration process, Trendyol tracked two core metrics to measure the success of the payment solution.

The results

Both core metrics significantly increased after six months of implementing Tabby.

Average order value increased by 21%

Conversion rate increased by 11%

“By offering customers the option to spread payments over time, Trendyol saw a significant increase in conversion rates and new user acquisition. Additionally, the implementation of Tabby's BNPL service enhanced the overall customer experience by providing flexibility and convenience at checkout.”

Gül Kılıç

Head of Payments, EMEA at Trendyol Group

The results show that Tabby enhanced the customer experience by providing trust, flexibility and convenience for Trendyol's shoppers.

Tabby's seamless checkout experience has improved customer satisfaction, leading to positive word-of-mouth referrals and increased brand visibility, ultimately helping Trendyol reach more customers.

By partnering with Tabby, Trendyol has been able to support its growth and establish itself as one of the up-and-coming retail brands in the region within just a few months.