When PitStop Arabia first launched, the idea of buying tyres online was new territory. As a first mover, they built the platform from scratch, introducing vetting for installation partners, advanced user recommendations, and a deep focus on service. But when it came time to scale, they needed new ways to reach wider audiences. That’s where Tabby came in. Tabby was introduced in 2021, following a conversation with Tabby’s founder. It didn’t take long to see impact.
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We were looking to grow faster and reach more mass market segments. Tabby allowed us to make tyre purchases more accessible — especially for lower-income customers.
Founder of Pitstop Arabia
After implementing Tabby, PitStop Arabia saw massive business benefits.
- 37% higher average order values from Tabby customers
- 19% lift in overall site conversion rate
- 38% higher ROAS when Tabby was used in paid media campaigns
And when they brought Tabby into their paid media campaigns, performance soared. Their ROAS improved by 38%, making it one of the highest-performing creatives in their marketing mix.
PitStop Arabia competes with large, often offline-only retailers. To win, they don’t just rely on price. They use Tabby as a differentiator in marketing campaigns and on-site user experience to show shoppers that they can get the same tyres — but with flexible, interest-free payments.
By limiting upfront costs, PitStop Arabia is able to compete with brick-and-mortar retailers while still offering convenience, speed, and value.
PitStop Arabia continues to expand their presence in the UAE and improve their post-purchase experience. They’re doubling down on customer experience by inducing AI for smarter customer recommendations, data-led campaigns, and features like Tabby that make tyre purchases easier for everyone.
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Any business with average order values over AED 500 should be offering flexible payments. Tabby helped us attract a wider audience, improve performance, and grow the brand.
Founder of Pitstop Arabia
