beanburds

BeanBurds roasts large marketplaces with Tabby.

BeanBurds increases their average order value by 650%

+650%

Increase in AOV

+300%

Increase in conversion rate

50%

Share of checkout

CompanyBeanBurds, the homegrown online specialty coffee shop, has become the destination for coffee connoisseurs and some of the best roasters in the UAE. BeanBurds sells a wide-range of coffee brands and equipment that are easy to explore and learn more about like their origins, roasters, taste notes, growing altitude and roast level.

HeadquartersUnited Arab Emirates

IndustryFood & Pantry

SolutionsPay in 4

ChannelsOnline

Empowering local roasters and building a coffee community.

Salem Ahmed, CEO at BeanBurds, set out to build a one-stop-shop for everything coffee. Where you can learn about flavour profiles, how to prepare the perfect brew, and of course, where to buy the best beans. Focusing on local craft, BeanBurds became a fast growing community for coffee enthusiasts and newbies.

From beans to equipment.

BeanBurds began with selling the best coffee to caffeine lovers and quickly saw a need for equipment to brew the perfect cup. BeanBurds used Tabby to help their customers buy the best quality coffee makers in a way that works for them – 4 smaller monthly payments with no interest or fees. Using tabby allowed them to differentiate their shopping experience from larger marketplaces like Amazon and noon, giving them an edge over similar products.

“

We saw equipment sales eventually hitting 70% of our total revenue after using Tabby.

Salem Ahmed
CEO at BeanBurds

Making coffee-nomics work better.

BeanBurds found the cost of acquiring a customer via digital advertising for their coffee products and equipment weren't too different. Selling equipment not only allowed BeanBurds to drastically grow revenue, but also made the unit economics work.

Selling equipment showed returns on investments much faster than selling beans several times to the same customer, allowing BeanBurds to accelerate their trajectory into new markets.