asnas
Asnas grows its sales 35% overnight.
Asnas managed to reduce the number of returned items after integrating with Tabby.
+35%
Increase in AOV
-4%
Lower return rate
+8%
Increase in repeat purchases
CompanyBeanBurds, the homegrown online specialty coffee shop, has become the destination for coffee connoisseurs and some of the best roasters in the UAE. BeanBurds sells a wide-range of coffee brands and equipment that are easy to explore and learn more about like their origins, roasters, taste notes, growing altitude and roast level.
HeadquartersSaudi Arabia
IndustryGifts & Gadgets
SolutionsPay in 4
ChannelsOnline
Focus on growth.
Asnas is the result of true entrepreneurial spirit. Starting with two products originally, they now offer more than 800 products. Abdulrahman Basabeen, CEO of Asnas, explains that their growth is thanks to focus.
“
Our concept in one word is ‘focus’. We focus on market and consumer needs. We focus on a few high-quality products so the customer can focus and not get choice fatigued.
Abdulrahman Basabeen
CEO at Asnas
Listening to customers to win.
Asnas has made it a point to listen to its customers. Not only do they try to provide the best customer support when products are faulty. They also actively listen to their shoppers for input on what products to introduce next. At one point, shoppers started asking to split their payments.
“
Our consumer base was requesting instalments and Tabby was actually introduced by our customers. I immediately applied to Tabby. We went live the next day and grew our orders by 30%.
Abdulrahman Basabeen
CEO at Asnas
Using Tabby everywhere.
When Asnas started offering Tabby, they also started pushing ‘Split in 4 with Tabby’ in all their outings. From paid media, to social media, newsletters and of course the website. When A/B testing their newsletters, they found a conversion uplift of 80% when using Tabby. For Asnas, the growth was actually a surprise.
“
We read the +30% increase in sales, but we didn’t expect it would be true for us as well. But when we saw the 30% sales growth, we just said ‘wow’. We were shocked.
Abdulrahman Basabeen
CEO at Asnas
A Tabby ambassador.
Abdulrahman says that Tabby has been instrumental in the growth of Asnas. And would recommend it to all his friends.
“
Now I am a Tabby ambassador to be honest. I usually tell people, both personal friends as well as other merchants, to use Tabby.
Abdulrahman Basabeen
CEO at Asnas
This growth has enabled Asnas to expand their marketing budget and they are set for another year of continuous growth.
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