Alternative Airlines takes off with 7.5x more flights

Come fly with me

The idea of Alternative Airlines came about when two friends from the charter broking industry sat down together, chatting about small airlines that fly to lesser-known destinations across the world. They came to the realisation that there wasn’t an easy way to book flights on these airlines online.

Fast forward a few years and Alternative Airlines now exists as a quick and easy way to book flights on more than 600 airlines (big and small), with over 40 payment options and 160+ currencies. This means that no matter where in the world they’re flying to and from, people can always be confident that they’ll be able to easily find and book the flight that they want, all supported by expert customer service.

Getting off the ground with Tabby

Alternative Airlines isn’t one to sit still and in 2021 expanded to the MENA region. A year later they joined hands with Tabby to provide flexible payment options for their travellers.

“I'm really happy with the way this partnership has been performing since partnering with Tabby. We have so far expanded into 5 different markets across the MENA region. Tabby has allowed us to expand our presence and offer a BNPL solution in new markets.”

Mohammad Khan

Digital Marketing Executive & Partnership Specialist at Alternative Airlines

Passing with flying colours

After integrating with Tabby the numbers of flights booked in the MENA region increased by no less than 7.5x. Moreover, the average ticket price also increased by 41%.

“Our traffic and bookings monthly has seen a strong increase in the MENA region and we plan to explore more opportunities in terms of marketing and customer acquisition.”

Mohammad Khan

Digital Marketing Executive & Partnership Specialist at Alternative Airlines

Marketing destinations

Alternative airlines uses Tabby in their marketing throughout the customer journey. From initial awareness on social media, to email marketing and website snippets. It has already paid off by increasing traffic and raising its average order value.

A significant amount of our bookings through Tabby come from the Tabby shop directory, which has proved to be a great channel for customer acquisition. We have also seen the recent success in display ads that we undertook with Tabby and have many more marketing opportunities lined up in the future.

Mohammad Khan

Digital Marketing Executive & Partnership Specialist at Alternative Airlines