This ad policy provides guidance on what content is allowed to run through Tabby Ads to ensure an enjoyable shopping experience and in turn more effective results for advertisers.OverviewOur Advertising Policies provide guidance on what types of ad content are allowed. When advertisers place an order, each ad is reviewed against these policies. Tabby reserves the right to remove, reject or request changes to any ad that may not adhere to Tabby’s Ad Policy. If you have any concerns regarding creative that is to be used in an advertising campaign, please reach out to your support team. We periodically update our advertising policies so please check this document regularly to ensure you are always up to date on the latest requirements.1.0 Visual GuidelinesAll ads should promote a positive shopping experience. They should be visually appealing, while not distracting or detracting from their surrounding content.1.1 Distracting creativeAds cannot be distracting in comparison to other content in the same environment. Creative should not include dividing lines or unusual negative space that mimic elements of the Tabby website or mobile app. Customers must be able to easily identify the clickable or tappable area of an ad placement.Animated creative (not currently supported) within ads must improve the advertising experience and not unnecessarily distract customers. Some prohibited animated features include:Flashing or pulsing elementsFast or frequent transitionsAnimation that mimics user interaction
1.2 Image qualityAll images provided must meet the minimum file size, resolution and file type restrictions informed by Tabby Ads in the production process prior to a campaign going live. Images that are blurry, pixelated, distorted or that have too many visual objects may also be considered to be rejected.1.3 Client brandingThe Client’s name or logo must be clearly visible in the ad to ensure customers can easily identify them as the advertiser. If the ad features a Client brand name as well as a logo or sub-brand, the Client parent name or logo must be the largest and most prominent.1.4 Brand EndorsementAds must not imply an endorsement or partnership of any kind with Tabby’s brand, unless engaged in a co-marketing agreement.2.0 Ad Copy guidelinesAll copy must be legible and accurate so the customer has sufficient and correct information prior to engaging with the ad. Ad copy should be relevant, timely, and accurate. We prohibit:2.1 Untimely messagingPromotions should be consistent with current date/time and not expired. Offers that use seasonal messaging should only be used during the relevant promotional period, such as “Mothers Day offers”, “Ramadan deals” or “Back to School offers”.2.2 Inaccurate messagingAds should be honest and correct.2.3 Unsubstantiated claimsAny copy considered to be a superlative claim should be accurate and substantiated. If a product is stated to be “new” or “latest season”, it must have been released within the past 6 months.2.4 Encouraging irresponsible spendingDo not encourage shoppers to spend outside of their means. Using phrases such as ‘strapped for cash?’, ‘don’t wait until payday’ or ‘broke AF’ are unacceptable and irresponsible and we should exercise an obligation to ensure customers stay financially healthy.
3.0 Restricted ContentWe prohibit ads promoting or condoning:Violence: We prohibit ads for weaponry of any kind. Do not show ads promoting products, services, or news related to violence.Substance abuse: Do not show ads for alcohol or drugs.Sexual content: We prohibit ads for sexual services, websites, or practices, including sexually explicit images.Degrading/ discriminatory content: Ads should not promote racism, sexism, homophobia, eating disorders, transphobia, or hate speech of any kind.Illegal or harmful financial services or multi-level marketing schemesNon-certified medical products or services: All medical ads must be for legal and safe medical practices.Non-certified food products or services: All food ads must be legal and safe for consumption.Gambling: Gambling ads should only run in locations where gambling is legal.Political content: Ads should not endorse/oppose candidates, policies, or practices by governments.Religious content: We prohibit religious ads of any kind.False destinations: Users should arrive at the same landing page with your ad that your ad copy promotes.Profanity: Do not use or imply profanity or profane acronyms.Illegal advertising: Ads that do not comply with local advertising laws.MisinformationWe reserve the right to remove ads that do not align with our company values and services.4.0 Restricted Products & ServicesWe also will not work with companies who promote any of the below services and products:Coupon-specific vendors or merchantsCryptocurrencyDelivery methods that may cause suffering to animalsEscort servicesFat burnersFertility clinics and fertility researchPayment services considered to be competitorsPractices and methods abusing trading for VAT fraud, tax evasionPyramid schemesPractices misleading or deceives consumers or discarding or avoiding consumer protection lawsUnlawful use of workforce, including tax evasionNegative response marketingIllegal or sensitive pharmaceutical products or servicesMedical proceduresTobacco-related productsAlcohol-related productsLethal and non-lethal weapons including knives (excluding kitchen knives and cutlery)Psychics, spiritual or religious servicesTattooing or body brandingTrade with protected animals or plants or products originating from protected animals or plantsServices designed to promote infringements of intellectual property rights, e.g. by bonus programs for uploading unauthorized digital content and unauthorized file sharing or streamingTicket reselling