This ad policy provides guidance on what content is allowed to run through Tabby Ads to ensure an enjoyable shopping experience and in turn more effective results for advertisers.

Overview

Our Advertising Policies provide guidance on what types of ad content are allowed. When advertisers place an order, each ad is reviewed against these policies. Tabby reserves the right to remove, reject or request changes to any ad that may not adhere to Tabby’s Ad Policy. If you have any concerns regarding creative that is to be used in an advertising campaign, please reach out to your support team. We periodically update our advertising policies so please check this document regularly to ensure you are always up to date on the latest requirements.

1.0 Visual Guidelines

All ads should promote a positive shopping experience. They should be visually appealing, while not distracting or detracting from their surrounding content.

1.1 Distracting creative

Ads cannot be distracting in comparison to other content in the same environment. Creative should not include dividing lines or unusual negative space that mimic elements of the Tabby website or mobile app. Customers must be able to easily identify the clickable or tappable area of an ad placement.

Animated creative (not currently supported) within ads must improve the advertising experience and not unnecessarily distract customers. Some prohibited animated features include:

• Flashing or pulsing elements
• Fast or frequent transitions
• Animation that mimics user interaction

1.2 Image quality

All images provided must meet the minimum file size, resolution and file type restrictions informed by Tabby Ads  in the production process prior to a campaign going live. Images that are blurry, pixelated, distorted or that have too many visual objects may also be considered to be rejected.

1.3 Client branding

The Client’s name or logo must be clearly visible in the ad to ensure customers can easily identify them as the advertiser. If the ad features a Client brand name as well as a logo or sub-brand, the Client parent name or logo must be the largest and most prominent.

1.4 Brand Endorsement

Ads must not imply an endorsement or partnership of any kind with Tabby’s brand, unless engaged in a co-marketing agreement.

2.0 Ad Copy guidelines

All copy must be legible and accurate so the customer has sufficient and correct information prior to engaging with the ad. Ad copy should be relevant, timely, and accurate. We prohibit:

2.1 Untimely messaging

Promotions should be consistent with current date/time and not expired. Offers that use seasonal messaging should only be used during the relevant promotional period, such as “Mothers Day offers”, “Ramadan deals” or “Back to School offers”.

2.2 Inaccurate messaging

Ads should be honest and correct.

2.3 Unsubstantiated claims

Any copy considered to be a superlative claim should be accurate and substantiated. If a product is stated to be “new” or “latest season”, it must have been released within the past 6 months.

2.4 Encouraging irresponsible spending

Do not encourage shoppers to spend outside of their means. Using phrases such as ‘strapped for cash?’, ‘don’t wait until payday’ or ‘broke AF’ are unacceptable and irresponsible and we should exercise an obligation to ensure customers stay financially healthy.

3.0 Restricted Content

We prohibit ads promoting or condoning:

• Violence: We prohibit ads for weaponry of any kind. Do not show ads promoting products, services, or news related to violence.
• Substance abuse: Do not show ads for alcohol or drugs.
• Sexual content: We prohibit ads for sexual services, websites, or practices, including sexually explicit images.
• Degrading/ discriminatory content: Ads should not promote racism, sexism, homophobia, eating disorders, transphobia, or hate speech of any kind.
• Illegal or harmful financial services or multi-level marketing schemes
• Non-certified medical products or services: All medical ads must be for legal and safe medical practices.
• Non-certified food products or services: All food ads must be legal and safe for consumption.
• Gambling: Gambling ads should only run in locations where gambling is legal.
• Political content: Ads should not endorse/oppose candidates, policies, or practices by governments.
• Religious content: We prohibit religious ads of any kind.
• False destinations: Users should arrive at the same landing page with your ad that your ad copy promotes.
• Profanity: Do not use or imply profanity or profane acronyms.
• Illegal advertising: Ads that do not comply with local advertising laws.
• Misinformation

We reserve the right to remove ads that do not align with our company values and services.

4.0 Restricted Products & Services

We also will not work with companies who promote any of the below services and products:

• Coupon-specific vendors or merchants
• Cryptocurrency
• Delivery methods that may cause suffering to animals
• Escort services
• Fat burners
• Fertility clinics and fertility research
• Payment services considered to be competitors
• Practices and methods abusing trading for VAT fraud, tax evasion
• Pyramid schemes
• Practices misleading or deceives consumers or discarding or avoiding consumer protection laws
• Unlawful use of workforce, including tax evasion
• Negative response marketing
• Illegal or sensitive pharmaceutical products or services
• Medical procedures
• Tobacco-related products
• Alcohol-related products
• Lethal and non-lethal weapons including knives (excluding kitchen knives and cutlery)
• Psychics, spiritual or religious services
• Tattooing or body branding
• Trade with protected animals or plants or products originating from protected animals or plants
• Services designed to promote infringements of intellectual property rights, e.g. by bonus programs for uploading unauthorized digital content and unauthorized file sharing or streaming
• Ticket reselling